Domain-based reputation systems are swiftly becoming the gold standard, with mailbox providers like Gmail and Yahoo strongly emphasizing domain health through tools such as Postmaster Tools and the latest sender guidelines. This pivotal shift from an IP-based reputation to a domain-centric framework demands that large senders adapt and prepare thoroughly. Traditional, reactive deliverability strategies are no longer sufficient. It’s time to embrace a proactive approach.
Sender Shield, a core component of Halon Engage, is a comprehensive solution designed to navigate the domain-centric email landscape. It offers a proactive approach to reputation management, safeguarding your brand and enhancing trust in email communications.
Benefits of Sender Shield
1. Compliance with evolving standards: Sender Shield ensures your emails comply with the latest domain-based reputation standards, maintaining a strong sender reputation.
2. Granular traffic-specific management: Manage message streams based on your business logic, such as customer-specific, domain-specific, type of mail stream-specific, or even campaign-specific details, enabling:
• Selective backoff: Adjust sending volume for specific segments when mailbox providers signal a need to slow down due to sending reputation issues, without impacting others on shared IPs.
• Quality of service: Prioritize critical transactional messages (e.g. password resets) over bulk mailings for optimal delivery.
3. Pre-emptive DMARC compliance: Sender Shield ensures messages comply with your organization’s DMARC policies with proactive checks.
4. Automated issue resolution: In case of delivery issues, Sender Shield can:
• Raise alerts for your team
• Slow down delivery to mitigate risks
• Transfer emails to different queues
• Pause or reject messages
Built for the future
As the email landscape evolves, domain reputation becomes crucial. Sender Shield, a Halon Engage core component, offers immediate solutions to manage this shift and future changes from leading mailbox providers. With granular traffic-specific management and pre-emptive compliance checks, Sender Shield helps email service providers maintain a stellar reputation and ensure long-term success.
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