An ESP can deliver email reliably today and still find that its email infrastructure makes the next customer requirement difficult to meet. That is why we put together a guide to evaluating email infrastructure through some of the decisions your team has to make when running a service for multiple customers.
This guide: Seven operational tests for your email infrastructure, looks beyond throughput and uptime. Those measures matter, but they do not tell you how easily your team can investigate a customer’s delivery problem, respond when traffic changes, or introduce a new capability without creating another exception to maintain.
These questions involve email operations, engineering, deliverability, and product teams. Each sees a different part of the service, and limitations in the email infrastructure can show up in different ways: extra manual work, slower changes, or less control when something unexpected happens.
The guide brings seven of those tests together in one place. For each, it offers questions you can take back to your team and apply to your own setup.
If you run email on behalf of multiple customers, it is a practical way to examine what your email infrastructure allows you to do today, and what it may make harder tomorrow.
Ready to put your email infrastructure to the test?
If email infrastructure is central to the service you provide, these seven operational tests are a practical place to start. Access the guide to assess where your current setup gives you control, and where it may be creating constraints.