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Post: deliverability, email, senders | Dec 4, 2024

Black Friday and Cyber Monday 2024: How email stole the show

 

As the dust settles on another Black Friday and Cyber Monday, one thing is clear: the success of this peak season is a testament to the seamless collaboration between brilliant marketers, adaptable businesses, and robust email infrastructure. At the heart of it all, email once again proved its resilience, delivering campaigns that drove results at scale without missing a beat. Our solutions enabled our commerical B2C clients to achieve remarkable results, including driving up to 100% surge in traffic from last month with targeted, personalized email campaigns during Cyber Week. 

Email volumes peaked early

Like every year, businesses leaned into front-loading their Black Friday and Cyber Monday campaigns, sending higher email volumes early. Behind the scenes, Halon’s email infrastructure solutions ensured these peaks in volume were handled effortlessly.

This wasn’t just about sending and receiving emails; it was about ensuring service remained uninterrupted, fast, and effective, no matter the scale. While marketers and businesses adapted to consumer demands, our email infrastructure remained a steadfast partner, silently ensuring that everything ran smoothly.

Celebrating marketers and the backbone of digital marketing

Cyber Week 2024 was a celebration of more than just deals and discounts. It was a moment to acknowledge the hard work of marketers, the creative genius of businesses, and the silent but steadfast partner that ensured every message gets delivered at the right time, to the right audience. We’re proud to have been part of that story, ensuring that not a single email, or opportunity, was left behind. 

“We chose to transition to Halon after experiencing performance challenges with our previous email infrastructure provider during last year’s Black Friday and Cyber Monday rush. This year, the difference has been night and day. With Halon, we handled peak email volumes effortlessly, ensuring every campaign reached our customers on time and without a hitch. Their robust platform and exceptional support have been instrumental in making our holiday season a success”. Sam Jahanfar, CEO of Rule

Looking ahead to a stronger 2025

As we close the chapter on Cyber Week 2024, we remain committed to setting the standard for email infrastructure that doesn't just work but thrives under pressure. To our clients and partners, thank you for trusting Halon as your foundation for success. 

Here’s to the marketers, the businesses, and the infrastructure that power the biggest digital moments of the year and to an even stronger 2025! 🥂

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