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Tag: business

This year, wish lists will be sent to Santa via email

Ever got an email from Santa Claus? Me neither, but in this day and age I’m assuming it’s just a matter of time. And when I do, I want to see his face in the ”From”-field. Yes, I said face, not name.

When writing an email in Gmail, my quickly typed 😉 easily transforms into a graphic smiley. Reinforcing my attempt to create a feeling with the reader. If I’m typing on my smartphone I might also include some other emojis like the ❤️. And then I send it to, for example, [email protected]. Until now, when I actually can send it to, or from, 🎅@northpole.com.

The character encoding known as UTF-8 makes it possible to include emojis in email addresses, and all possible characters, such as for example the Swedish å, ä, ö. The latter is certainly more useful than the first, but to any marketer (or jokester) it will most definitely be a fun detail to include when sending someone an email. In the upcoming Halon 4.0 we will include support for SMTPUTF-8 (RFC6531). But what about…

Typing?
Typing an emoji on your smartphone is obviously easy but what if you are on desktop? A Mac-user will press ctrl+cmd+space, but a simple Chrome plugin or even copy/paste from an emoji library website will also do!

Conversion to letters?
Regular email addresses are almost always converted to lower case, to make filtering and routing work. For Halon 4.0 we will convert UTF-8 to upper- and lowercase alternatives. Because there is no guarantee that a next-hop SMTP server will support the SMTPUTF8 extension, use of the SMTPUTF8 extension always carries a risk of transmission failure.

Halon 4.0 will be keeping the team busy during the holidays, until the release, sign up for the newsletter (in the website footer) and make sure you don’t miss the release or any interesting articles on the world of email. And from all of us, to all of you, merry Christmas and a Happy New year!

DuoCircle reduced time to manage the network by 90%

DuoCircle is an entity that was established for the migration of Dyn’s legacy email receiving products customers to a more powerful and feature rich email handling platform. They were challenged with migrating Dyn’s legacy email infrastructure to provide simpler and easy to use configuration files, reducing hardware hosting costs and ensuring better customer satisfaction.

Headquartered in San Diego, California, DuoCircle provides over 17,000 customers located globally with a next generation software platform with a robust account management and service management interface for high level of control over settings, customer care and a scalable architecture designed for high level messaging and spam filtering.

Read full DuoCircle customer case >

How One.com reduced email costs by up to 70%

Anders Saaby, CTO, One.com explains, “Due to One.com’s high growth rate, we needed to upgrade our existing email delivery and security infrastructure to a newer solution that scaled better in terms of performance and maintenance.

One.com typically develop their own software and systems as this enables them to offer truly differentiated services with many unique features, at very competitive prices. This usually rules out many commercial products, as they cannot properly support and integrate into One.com’s sophisticated and highly customized platforms.

“We researched and evaluated many email security and delivery platforms against our requirements,” Saaby continued. “We finally settled on Halon email platform based on price, performance, ease of use, flexibility, multitenancy support with security and its ability to scale on demand.”

Halon’s highly integrated and comprehensive platform now comprises One.com’s entire email delivery infrastructure; except for email storage and web mail.

It’s a flexible and scriptable email engine, designed to be run as part of a fault tolerant and linearly scalable cluster that integrates with surrounding modules and infrastructure. This highly differentiated platform enables demanding organizations like hosting providers and MSPs to implement ideal solutions for their specific needs.

On the inbound side, clusters of Halon nodes have replaced several layers of One.com’s email gateways. The clusters perform;

  • IP reputation
  • recipient verification
  • anti-spam and antivirus
  • filtering
  • both aliases and external forwards with SRS
  • auto replies
  • backup/replay
  • routing to the email storage servers over LMTP

all according to a REST API that One.com wrote. The outbound cluster integrates with the same API for SASL authorization, relay permissions and rate metrics, and ensures excellent deliverability.

Read full One.com case study

Let’s start selling software like it’s 2016

Software is developed at a rapid pace. But development in how we sell software seems to be at a standstill since the 1980’s. Why is it that all the power of innovation went towards the product development instead of putting some effort in to developing the business model as well?

I started coding back in the late 1970’s on a 3Mhz Zilog Z80 based computer, having only16Kb RAM and a tape drive. Back then there where two ways to get and run software; you either wrote it yourself or bought code from someone you met at a computer forum.

Later in the exploding era of the 1980’s, software companies were popping up everywhere, but you still had to find out about them through a computer magazine or by word of mouth. There was no way to download and evaluate, except if you hacked in BBS forums, but usually most software was cracked. You would call the company and physically order the software you wanted or walk into a physical computer store. What a great pain it was, compared todays online access.

But the situation is not perfect yet. Vendors are still foolishly old fashion and don’t understand that we are living in 2016. Here’s how online vendors could improve:

Give me the information I want

I can browse a website for a good while without finding technical details, best practices, pricing and such. All I am left with is a contact form where I am encouraged to leave my details in order to receive information. In return I get a nice email with no information, and shortly thereafter a call from a sales rep. And I get it, of course vendors need to sell and catch inbounds, but I truly believe that not being open and transparent can affect sales negatively.

Let me try it on for size

Here we go again. I just want to download the software but what do I get? A form. A form to fill out my details and when I submit it there’s no guaranteed access to the actual file, I may just get a call from…you guessed it, a sales rep. This ridiculous approach doesn’t engage nor make it interesting for the evaluating possible client.

Time to get updated

Software companies must adapt. It doesn’t matter if the customer is asking for docker containers, “old-fashion” on-prem or SaaS and cloud services, just provide it for them! It’s all about adapting to emerging markets and being agile to deliver the best customer experience. So if you aren’t being open, transparent and fully truthful in what you do, how you do it, and provide accessibility to evaluating software, then your are stuck in the 80’s.