Artificial Intelligence (AI) has been a game-changer for email. From predictive analytics that determine the best time to send emails, to natural language processing (NLP) algorithms that personalize subject lines and content, and machine learning models that segment audiences based on behavior and preferences, AI has propelled the industry forward by ensuring the right message reaches the right person at the right time. These advancements are at the core of leading martech solutions like Netcore, Braze, Iterable, Adobe, Emarsys, Klaviyo, and Zeta Global.
However, despite the significant strides in optimizing the campaign management layer, the deeper and more technical aspects of email infrastructure - specifically the email delivery layer has remained largely untouched by AI's transformative potential.
The untapped potential of AI in email delivery
While mailbox providers such as Gmail and Yahoo have leveraged AI in spam filtering and security for years, the outbound side of email—where efficiency and reliability are paramount - —has seen limited AI implementation. At Halon, we recognize this as a significant opportunity to enhance how emails are delivered, moving beyond the traditional, manual methods that currently dominate the field.
Today, email deliverability is largely a reactive process, with deliverability teams constantly monitoring email queues and making decisions based on intuition and years of experience. In an era where data-driven decision-making is revolutionizing industries, this reactive and manual approach stands out as a significant opportunity for improvement. The process of traffic shaping, which involves controlling the flow and speed of outgoing emails, is particularly ripe for AI-driven innovation.
The Halon approach
Recognizing this gap, Halon is now taking a bold step forward. We are now in full development of AI-driven solutions to revolutionize traffic shaping within our sender solution Halon Engage. This shift from manual to proactive management will enable you to make data-driven decisions that optimize email delivery in real time.
Imagine a system that anticipates potential issues, allowing deliverability teams to focus on strategic tasks rather than getting bogged down in manual monitoring. This AI-powered approach will not only enhance efficiency but also improve overall deliverability rates, reduce bounce rates, and provide scalability without compromising quality.
A teaser of what's to come
Our commitment to the Halon mission - empowering service providers to control and maximize email, means that we are not just keeping up with industry trends but leading the way in creating new standards for email infrastructure. The developments we are working on are designed to be a co-pilot for your deliverability efforts, empowering teams with the insights and tools they need to stay ahead of the curve. This synergy between AI and human oversight is where the true potential of our innovation lies.
We call this feature set Halon Engage Delivery Guru.
Stay tuned for more updates as we continue our journey to redefine what's possible in email infrastructure - Halon Engage Delivery Guru will be launched to all Halon clients in the fourth quarter of this year.