Blog Post: press

Halon unveils new brand identity

Halon launches new brand, website and product release as part of an extensive rebranding initiative.

Halon is excited to launch our new brand identity and new website. Over the past 15 years, Halon has evolved into a full-stack toolbox that empowers email engineers to build and operate amazing email services today and into the future. It is with this sentiment in mind that we have chosen to undergo a significant brand transformation that accurately reflects who we are. 

At Halon, we believe that we are the developers’ choice MTA for secure and growth-proof email infrastructures and we’ve kept this ideology at the heart of our rebrand. The new rebrand features a new messaging and visual identity, including an updated logo, color scheme and website that helps us stand out and attract attention from email experts all over the world. 

Our new branding comes from the concept ‘The Halon Molecule’. It represents what makes us unique in our offer, way of working and mentality. It showcases how we connect to new things, thoughts and people to create growth. 

‘The launch of our new brand is a major milestone for Halon and provides us with a unique opportunity for Halon to become synonymous with modern, developer-friendly and forward-looking email infrastructure.’ said Anders Berggren, co-founder and CPO at Halon adding that ‘this evolving positioning strategy perfectly illustrates our growing ambition for the market.’ 

In conjunction with this rebranding announcement, Halon is thrilled to also announce our new product release for the Halon MTA. Version 5.9 has officially been released and will be rolled out across existing customers in due course. 

For all media inquiries, please contact Melinda Lyons, Digital Marketing Specialist at